I encourage all of my clients to read the Real Estate Rainmaker Guide to Online Marketing – a book about what a Real Estate website should be. As you know, in this industry, having a website is vital – however Dan Gooder Richard has let us in on the NEW Rules of marketing yourself on the web.
Here is an excerpt from Real Estate Rainmaker Guide to Online Marketing.
1. Old Rule: The Internet changes everything.
New Rule: The Internet changes everything except the rules of business.
2. Old Rule: The Internet will change real estate as we know it.
New Rule: Your business is your business and the Internet is a tool to be used.
3. Old Rule: Your name is your brand.
New Rule: Your brand should never be just your name.
4. Old Rule: Your website is all about you.
New Rule: Your website is all about the customer.
5. Old Rule: Online advertising will surpass offline advertising.
New Rule: Integrated offline and online promotion wins every time.
Click here to finish reading the last 15 New Rules!
Amazon says: These are just some of the new rules of online marketing that you’ll find in this helpful, hands-on guide. Dan Gooder Richard offers new solutions and proven ways to use the Internet to drive your real estate business. Whether you’re a novice or a veteran real estate pro, you’ll find all the cutting-edge online strategies you need to design and implement your own effective, profitable marketing strategy – with practical guidance on building a unique online brand with web domains, websites, and email marketing strategies. Full of real-world examples and straightforward guidelines, the REAL ESTATE RAINMAKER® Guide to Online Marketing will help you generate more leads and more business than you ever thought possible!
~ Coach Cheri